QualityDestination is an international award programme for sustainable development for a destination on a local and regional scale. It enables destinations to meet global sustainability standards of tourism destinations. This programme aims at increasing awareness of municipalities by creating low impacts on the environment, helping local cultures generate local employment, and improving their management and achievements in an international context. The programme led by ECNC Group and funded by the European Commission.
The purpose of this programme is to establish a basis for sustainable destinations which:
1. Ensures local municipalities are prepared for sustainable development and social responsibility, and maintain their high standards of quality tourism in the future;
2. Maintains attractiveness for visitors that are interested in natural and cultural heritage, a clean environment, a local identity, a host community and safety and business involvement in sustainable development;
3. Provides policy support and guidance on sustainable tourism management and other quality aspects.
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